Futures article The following is a list of examples of information which is considered to be informed speech.
Informative Speech: (1) Information which is likely to be used for persuasion.
Examples of this are things which appear to be obvious, like an advertisement, or things which have a very strong appeal, like the name of the candidate for a job.
Informatory speech is also used to express something that is hard to understand, for example, a candidate for the position of mayor of a small town, or an invitation to a party for a politician who is close to the candidate.
Examples: “I have to go to work tomorrow morning and will be leaving at eight o’clock.”
Informative speech is usually presented in writing and written forms such as a newspaper advertisement.
Examples from this list are: “We will be hosting a business dinner at the home of a friend of mine.
Please arrive at eight thirty tomorrow morning.” or “Please be seated at the table by the fireplace and we can start at nine thirty.”
Informational speech is not usually considered to have any value or relevance to the actual delivery of the information.
For example, in an advertisement for a product, it is likely that the speaker will be a salesman rather than an information provider.
However, in many cases, a person or company will be expected to be able to explain why they are offering the product or service, so an advertisement which claims that it is “the best of all the alternatives” is considered an informed speech example.
Informational information can also be used to create an impression.
For instance, when an advertising company is advertising for an electric car, it might present a description of the car as being able to “go from zero to 100 kilometres an hour in six minutes”.
Informational data which is used to enhance the presentation of information is often referred to as information “paint”.
Examples of Informative data: The address book of a business; the calendar of a school; the telephone number of a family member; the weather forecasts of a major sporting event.
Examples (2) Information that is used as a means of persuasion.
The first form of informative speech, or “purchasing power speech”, is information which uses persuasion to convince someone that they are interested in something.
Examples are advertisements, promotional materials, flyers and promotional videos.
Examples include: “Our new website has been designed by a team of specialists in persuasion.” or: “You can buy our new home insulation now for £14.99/month from us”.
(3) Information used to improve the presentation and delivery of information.
The second form of informational speech is information that uses persuasion or appeals to emotion to influence people’s perceptions of a product or product service.
Examples for this are advertising material which uses the voice of an individual, or information that appeals to emotions.
Examples might be: “My friend is a huge fan of the ABC sitcom, Family Matters.
Our favourite movies include ‘Catch Me If You Can’ and ‘It’s a Wonderful Life’.” or: The weather forecast for a Christmas concert. “
or: “‘Tis the season for Christmas gifts, and Christmas movies, so why not check out our special line of Christmas presents?
Our favourite movies include ‘Catch Me If You Can’ and ‘It’s a Wonderful Life’.” or: The weather forecast for a Christmas concert.
Examples to be found in this section of the website: “The weather forecast today for tonight is forecast to be clear and sunny with highs of 25 to 30°C.” or The forecast for tonight for a football match, or the forecast for Christmas morning for a family reunion.
Examples where information is used in this way are: information which can be used in a way which is difficult for the listener to understand; information which requires them to pay attention to detail, or in which there is a great deal of information in a very short space of time.
Examples such as: “There will be no rain for the next three days, so expect snow showers for the first three days.
The forecast is for a snow shower on Christmas morning, so if you’re expecting rain, expect to get a snowstorm.” or (4) Information designed to be understood by a specific audience.
Information designed for specific audiences is often known as “intelligent information”.
Examples include the television advertising, newspaper advertising, radio advertising, etc. Examples can include: the weather forecast of a sporting event, or a marketing brochure, or advertisements which use voice to describe a specific demographic.
Examples that are likely to cause confusion for people who are unfamiliar with the topic are: a newspaper advert for a food service, for instance, which tells you that it will provide a meal for £7.99, but does not tell you that the meal will cost you £6.99; a television commercial for a local business, for which the headline is “£1 off all drinks at your local pub”; and a broch